Advisor technology developer Practifi is launching a new, silo-busting analytics tool designed to provide wealth management executives with unprecedented business intelligence and insights, according to an announcement. Called Practifi Propel, the data visualization feature comes with pre-built dashboards that transform data into actionable advantages.
Identifying and addressing a major industry need, Practifi built a unified system that processes, organizes, classifies and aggregates data, distilling that information into pre-formatted readouts used by executives to boost profitability, supercharge client growth and expand business pipelines. Metrics are wide-ranging, and include outlooks on the demography of a company’s customers and the performance of individual advisors.
With one tool, Practifi aims to replace an ineffective jumble of disparate business monitoring and management systems, said Glenn Elliott, CEO and co-founder of Practifi. “We believe investing in a firm’s data and analytics infrastructure ultimately amplifies the firm’s core strengths — transforming the way the firm makes decisions,” he explained. “For financial advisors and other executives at the heart of business development, Practifi Propel offers a game-changing data visualization experience that uses best-of-breed technology to leverage the power of data analytics.”
