Practifi Expands Australian Footprint


Wealthtech platform provider Practifi and multi-billion-dollar hybrid RIA Concurrent Investment Advisors are entering a new partnership. Practifi’s powerful CRM technology and business intelligence capabilities are now available for advisors at the Tampa, Fla.-based multicustodial firm, according to a recent announcement.

Practifi’s advanced automation, smart workflows and real-time analytics proved a major draw for Concurrent, which was founded in 2016 and is a former affiliate of Raymond James. Concurrent has $12.7 billion in assets under management and recruited dozens of breakaway advisors in 2022, according to a Barron’s report. Concurrent is the latest wealth management firm to rely on Practifi’s technology, which features a single-point CRM system and has a host of other add-ons available for advisors.

Enterprise firms working with Practifi have benefitted from the steady rollout of new features and functionality. “Our industry-leading integrations and data-centralizing capabilities unlock a new level of value for top-performing wealth management firms like Concurrent,” said Adrian Johnstone, president and co-Founder of Practifi. The firm supports collaboration between advisors, support staff and back office personnel, with the tech provider’s scalability allowing firms to accelerate their growth trajectories and position themselves for long-term success.



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